Fred Water at The PSFK Conference Los Angeles

Fred Water On CNBC
If you've been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you'll know about Fred, the water who's also your friend. A fresh product in a category of...

Interview With Fred: Bottled Water From The Brand Owner’s POV
As the debate continues over Water Bottles we have seen the discussion become more of a mainstream topic of conversation. We've aggregated enough opinions from the anti-water...

PSFK Conference Los Angeles 2007
Held on September 18, 2007, PSFK Conference Los Angeles presented the world’s most creative thinkers to a packed audience at the Pacific Design Center in West Hollywood. Topics...

PSFK Conference Los Angeles Videos
A list of the videos from our conference in LA last year: Art & Beautiful Mistakes Shepard Fairey explores how he takes his art and applies it commercially, working with ...

Darfur Video Game Winner
To follow up on Fred Rawski's recent post on PSFK called 'Human Rights Meets Virtual Gaming', the winner of MTV's Darfur Digital Activist was www.darfurisdying.com - which Fred F...

Mouthwash Water
In a regular series on dodgy attempts to sell us water as the new water, we bring you water that tastes like, erm, mouthwash. This Metromint Water we spotted in Balducci's is f...