Comments on: Owning The Idea: The Designer Fire Extinguisher http://www.psfk.com/2007/12/owning-the-idea-the-designer-fire-extinguisher.html Ideas & Trends Mon, 23 Nov 2009 05:50:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Small Business Marketing http://www.psfk.com/2007/12/owning-the-idea-the-designer-fire-extinguisher.html/comment-page-1#comment-10471 Small Business Marketing Tue, 11 Dec 2007 04:30:59 +0000 http://www.psfk.com/2007/12/owning-the-idea-the-designer-fire-extinguisher.html#comment-10471 Buying a fire extinguisher is like buying fire or life insurance. You never get to find out how good the product is until you need to use it. "It looks good" is the only measure you have in addition to what you are told. Buying a fire extinguisher is like buying fire or life insurance. You never get to find out how good the product is until you need to use it.

“It looks good” is the only measure you have in addition to what you are told.

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