http://www.psfk.com/2007/12/vulkan-on-2007-advertising-suffers-while-innovation-blooms.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2007/12/vulkan-on-2007-advertising-suffers-while-innovation-blooms.html/comment-page-1#comment-10630 George Parker Sat, 15 Dec 2007 21:21:26 +0000 http://www.psfk.com/2007/12/vulkan-on-2007-advertising-suffers-while-innovation-blooms.html#comment-10630 Piers... Johnny is dead on with his observations. Having recently attended the AdAge IDEAS Conference in New York... Where I bumped into Johnny... I was struck by the mind blowing difference between the BBDO/GE presentation of a classic BBDO "Star Fucking" $300 million TV campaign and the guy from BlendTech who spent $50 on a YouTube video showing how their product could blend everything from garden rakes to Blackberries. BlendTechs sales are up 60%. Fuck knows what GE's are... Not that BBDO would want to discuss those numbers. Anyway, the point is that Johnny and Anomaly, along with Tribal and others have realized that sticking Cindy Crawford in a TV extravaganza, isn't going to cut it any more. Cheers/George Piers…
Johnny is dead on with his observations. Having recently attended the AdAge IDEAS Conference in New York… Where I bumped into Johnny… I was struck by the mind blowing difference between the BBDO/GE presentation of a classic BBDO “Star Fucking” $300 million TV campaign and the guy from BlendTech who spent $50 on a YouTube video showing how their product could blend everything from garden rakes to Blackberries. BlendTechs sales are up 60%. Fuck knows what GE’s are… Not that BBDO would want to discuss those numbers. Anyway, the point is that Johnny and Anomaly, along with Tribal and others have realized that sticking Cindy Crawford in a TV extravaganza, isn’t going to cut it any more.
Cheers/George

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