January 9, 2008

50% Of Consumers Consider Sustainability When Picking Brands Or Stores

A survey of 22,000 US folk suggests that green issues are more of a concern for consumers than many brands hope. The survey by Information Resources asked Americans to determine the impact of four key sustainability features in their product and store selection-organic, eco-friendly products, eco-friendly packaging and fair treatment of employees and suppliers. The results show that approximately 50 percent of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products.

Careful how you read that figure because it’s made up from a number of answers - but it still is a helpful indication of the continuing rise of eco-demand. Some stats that the Environmental Leader site identified:

Approximately 30 percent look for eco-friendly products and packaging in their brand selection

Up to one-quarter of those surveyed consider fair trade practices along with eco-friendly or organic designations in selecting a shopping destination

Nearly 40 percent of consumers search specifically for organic products

More ate: Environmental Leader · Green Business and Corporate Sustainability News

Article categories: Environmental, Ethical Consumerism, Retail