http://www.psfk.com/2008/01/50-of-consumers-consider-sustainability-when-picking-brands-or-stores.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2008/01/50-of-consumers-consider-sustainability-when-picking-brands-or-stores.html/comment-page-1#comment-11075 chris sanger Wed, 09 Jan 2008 20:04:37 +0000 http://www.psfk.com/2008/01/50-of-consumers-consider-sustainability-when-picking-brands-or-stores.html#comment-11075 In my opinion, the numbers on that site were a little misleading, in the end all I got out of it was that 57 percent don't care at all about "environmental concerns" when selecting a store. Personally, I would really like to see the questions they asked in that survey. I suspect that findings that you pointed out are inflated. Statements such as "39 percent of Consumers consider organic benefits when selecting brands" are really on the vague side, I'd be much more interested to know what percent of purchasers consider the benefits of organic and purchase organic when there is a price premium, and moreover the percentage of purchasers as that premium rises. Their strongest example of packaging incentive comes from laundry detergent, however purchasing concentrated detergent with the smaller packaging also has a huge price incentive. In my opinion, the numbers on that site were a little misleading, in the end all I got out of it was that 57 percent don’t care at all about “environmental concerns” when selecting a store. Personally, I would really like to see the questions they asked in that survey. I suspect that findings that you pointed out are inflated. Statements such as “39 percent of Consumers consider organic benefits when selecting brands” are really on the vague side, I’d be much more interested to know what percent of purchasers consider the benefits of organic and purchase organic when there is a price premium, and moreover the percentage of purchasers as that premium rises. Their strongest example of packaging incentive comes from laundry detergent, however purchasing concentrated detergent with the smaller packaging also has a huge price incentive.

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