Axe UK Avoids Crapping On Sister Brand Dove With A Decent Bit Of Cheekiness

WSJ Interview On Dove’s Real Women Campaign
Today's WSJ features an interview with Silvia Lagnado, the Global Brand Director of Dove. When asked about the aberration from using real models in ads, she said, "The chang...

Can Opposing Brands Created By Intercompany Marketing Teams Survive?
Grant McCracken has a debate going on over at his blog about the discussion about Unilever and whether it can continue to own brands like Axe and Dove with such opposing brand ...

Real Women, Real Advertising
Dove started the trend with creating a campagin targetting "real" women. Depiciting pictures of not-model-like women, Dove challenged the notion of beauty. Following th...

Dove’s Onslaught Film
As it takes a swipe at the marketing messaging behind most cosmetics and skincare products, Dove's new film says 'talk to your daughter before the beauty industry does'. ...

Better days for m&s
Fashion Telegraph reports UK high-street retailer M&S to have the best financial figures in three years. Proof that a decent ad campaign can save a brand from certain death. And...

Greenpeace Responds To Unilever’s Onslaught
Greenpeace have made their own Onslaught video which says that Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainfore...