Axe UK Avoids Crapping On Sister Brand Dove With A Decent Bit Of Cheekiness

Ok, ok, we don’t like to write much about advertising on PSFK – it’s better off on our IF! site, but sometimes it makes us chuckle – and it’s of particular interest when it comes from a company that has been criticized for having two brands with opposing messages about women. This work by BBH keeps well-entrenched in the cheeky-lad camp, while not totally destroying the messaging Unilever created around tubby-girl brand Dove. (N.B. Axe is called Lynx in the UK)

www.lynxeffect.com