Comments on: Brands with a Conscience http://www.psfk.com/2008/01/brands-with-a-conscience.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: MSN to Launch Cause Marketing Portal on PSFK http://www.psfk.com/2008/01/brands-with-a-conscience.html/comment-page-1#comment-11248 MSN to Launch Cause Marketing Portal on PSFK Fri, 18 Jan 2008 02:41:57 +0000 http://www.psfk.com/2008/01/brands-with-a-conscience.html#comment-11248 [...] of WhatOnEarthIsGoingOn. This point was proved by a recent survey from Information Resources we cited the other day that showed half of American consumers taking “sustainability” into [...] [...] of WhatOnEarthIsGoingOn. This point was proved by a recent survey from Information Resources we cited the other day that showed half of American consumers taking “sustainability” into [...]

]]> By: links for 2008-01-16 « Francis Anderson http://www.psfk.com/2008/01/brands-with-a-conscience.html/comment-page-1#comment-11204 links for 2008-01-16 « Francis Anderson Wed, 16 Jan 2008 01:30:54 +0000 http://www.psfk.com/2008/01/brands-with-a-conscience.html#comment-11204 [...] Brands with a Conscience Companies big and small are “going green,” but are they trying to clean up the environment or their image? (tags: environment ethical green brands marketing) [...] [...] Brands with a Conscience Companies big and small are “going green,” but are they trying to clean up the environment or their image? (tags: environment ethical green brands marketing) [...]

]]> By: cb http://www.psfk.com/2008/01/brands-with-a-conscience.html/comment-page-1#comment-11161 cb Mon, 14 Jan 2008 19:33:35 +0000 http://www.psfk.com/2008/01/brands-with-a-conscience.html#comment-11161 i love that we are moving from just environmentally-responsible to the larger and more encompassing idea of social-responsibility, because while i think the green movement was great for introducing this concept of sustainability, the idea of "a better and more sustainable world" does not stop at the environment and should not stop at companies/brands who are only about the environment. i love that there are brands on here, old and new, whose missions are not necessarily about organic or green or anything, it's just about being a good (in this case socially-responsible) company. JWT said "Blue is the New Green" is a trend... while i understand the intent of giving it a little buzz factor, i can't help but think that social-responsibility is not a trend. I like to think of it as just the next step in the evolution of business, one that demands transparency and through transparency responsibility. It really reminds me of "massive change" by Bruce Mau, who spoke at the Account Planning Conference (i think i saw some PSFK people out there)... in that it is about creating - again - a "better and more sustainable world" through examining the entire life-cycle. anyways, here's another take on <a>http://www.thehalogroup.net/blog/2008/01/transparency-is-the-new-green.html> transparency being the new green.</a> i love that we are moving from just environmentally-responsible to the larger and more encompassing idea of social-responsibility, because while i think the green movement was great for introducing this concept of sustainability, the idea of “a better and more sustainable world” does not stop at the environment and should not stop at companies/brands who are only about the environment. i love that there are brands on here, old and new, whose missions are not necessarily about organic or green or anything, it’s just about being a good (in this case socially-responsible) company.

JWT said “Blue is the New Green” is a trend… while i understand the intent of giving it a little buzz factor, i can’t help but think that social-responsibility is not a trend. I like to think of it as just the next step in the evolution of business, one that demands transparency and through transparency responsibility.

It really reminds me of “massive change” by Bruce Mau, who spoke at the Account Planning Conference (i think i saw some PSFK people out there)… in that it is about creating – again – a “better and more sustainable world” through examining the entire life-cycle.

anyways, here’s another take on http://www.thehalogroup.net/blog/2008/01/transparency-is-the-new-green.html&gt; transparency being the new green.

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