Cook It Yourself

An article in the Telegraph suggests that in the UK Marks & Spencers is responding to poor sales by recognizing a trend that people want to stop buying preprepared food and buy ingredients instead so that they could cook themselves. The Telegraph reports:

The new range, which will start to appear in stores this week, includes herbs, spices, sauces, bread and cake mixes, ready-to-use stocks, dried and tinned vegetables and rice, pulses and noodles.“From now on customers looking to cook from scratch and wanting to buy all their ingredients under one roof will increasingly find everything they need at M&S,” said Mr Esom.

“At M&S we believe great food starts with great ingredients. We’ve always been famous for the quality of our fresh and prepared food, but now we have used all our passion and enthusiasm for great-tasting food to create a stunning new range of cooking ingredients.”

M&S aims to tempt foodies as sales fall – Telegraph