January 23, 2008
Digital Bollywood Coming to Mobile Phones, PCs
Along with the rise of mobile novels in Japan, there is another Asian country that is innovating on the delivery of content to the mobile phone. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in India.
Rajat Rajshri’s media company has been on the front lines of digital content delivery in India, producing specialized content for handheld devices and releasing movies simultaneously online and in the theaters. This time, Rajshri has produced a “90-episode series, with three minutes per episode, and it is in the humour genre.”
In another example of applying novel business models to Bollywood content, FXLab studios is developing India’s first movie-based video game for PCs. The game, D:2.5, is based on the hit Bollywood thriller Dhoom 2 and will give players the opportunity to act as their favorite characters from the movie
With an estimated 233 million mobile phone users in India and the world’s largest movie industry, India is a place to keep an eye on for new ideas in digital content production and delivery.
Via The Big Switch
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2 Responses to “Digital Bollywood Coming to Mobile Phones, PCs”
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January 24th, 2008 at 6:25 am
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January 24th, 2008 at 9:09 am
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