Eco-Friendliness at Bread & Butter Barcelona

Bread & Butter is a fashion trade show that started out as an alternative to mainstream shows, but has quickly gained prominence as one of the most talked-about (and blogged-about) fashion events of the year — all without losing its street cred. This year, Bread & Butter KING SIZE in Barcelona attracted nearly 100,000 visitors, mostly fashion industry professionals, to view its 945 exhibitors. Treehugger has a great recap of the event from an eco-friendliness perspective, highlighting brands like Nudie Jeans, Komodo and TOMS shoes.

Here’s a window into the world of Bread & Butter, great eye candy even if you don’t speak Catalan (through, about halfway there’s a brief bit in English, too):

Bread & Butter Barcelona KING SIZE 2008