IQONS to Launch Real Live Print Magazine

IQONS, the fashion-oriented social network that launched about a year ago, is coming out with its very own print magazine that will debut at next month’s NY Fashion Week. Like so many things in the fashion world, IQONS (the website) looks really good but is unwieldy and difficult to figure out. Hopefully, the print version will iron out (har har har) some of those problems.

The IQONS magazine will be edited by Diane Pernet and will feature original content – photos, art, and writing – submitted by IQONS members. 30,000 copies will be distributed at fashion weeks in NY, London, Paris and Milan. We think it would be really cool if they would distribute at some of the many, many other fashion weeks around the world, from tiny cities like Zagreb to larger but still barely-recognized-in-the-west Sao Paulo.

In any case, lest the point be lost, this is an online social network transitioning into print, hardly the standard media trajectory.