Kids eWorlds

We’ve talked about the growing number of virtual worlds and social networks aimed at kids already, but the New York Times does a nice round up of the key places for the kids to hang out in, these days (or that’s what the creators hope). The NY Times says:

Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.

Second Life and other virtual worlds for grown-ups have enjoyed intense media attention in the last year but fallen far short of breathless expectations. The children’s versions are proving much more popular, to the dismay of some parents and child advocacy groups.

…Disney’s goal is to develop a network of worlds that appeal to various age groups, much like the company’s model. Preschool children might start with Pixie Hollow or Toon Town, another of Disney’s worlds, grow into Club Penguin and the one for “Cars” and graduate to “Pirates of the Caribbean” and beyond, perhaps to fantasy football at ESPN.com.

The article lists:
Club Penguin Webkinz Pirates of the Caribbean Pixie Hollow NeoPetsToon Town
Planned future worlds from Disney and their competitors include “Cars”, Looney Tunes, Hanna-Barbera and D. C. comics properties.
Web Playgrounds of the Very Young - New York Times