menu

Nike Considered.

Design
Christine Huang
  • 16 january 2008

We’ve been following the work of culturepreneur Jeff Staple for a while now, so we were pretty excited to hear that Nike Considered, a project he and his team began developing more than four years ago, would be making its mass market debut next month. Nike’s upcoming Air Jordan XX3 will be the brand’s first truly green sneaker, made fully “Considered” – which, according to Staple’s blog, must maintain these benchmarks:

1. Must be made from recyclable materials. (i.e., 100% recyclable plastics or veg-tanned leathers.)
2. Zero Toxins. Zero chemical adhesives. (no glue.)
3. Mechanical vs Chemical. (using mechanics and engineering to put the shoe together instead of chemical solutions.)
4. Closed Loop Technology. (the shoe must be able to come back 100% as another shoe or something else. Nothing goes to waste.)

Limited edition Air Jordan XX3s will sell for $230, after which the shoe will retail for $185. Whether or not they meet their expectation of selling 500,000 of these, Nike is making a significant, conscious step. In Staple’s words:

“I’m really glad Nike decided to use the Air Jordan as a platform for Considered. It puts the entire process into the public spotlight. And honestly, that says a lot. In 2004, there were big people at Nike that didn’t want Considered to see the light of day. It’s great to see that it overcame.”

More pictures and background on Nike Considered here

Design
Trending

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Op-Ed
Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Related Expert

Palmer Luckey

Virtual Reality, Technology, Gaming

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

No search results found.