PSFK’s Plan For 2008

• Purple List – a select international network of trends and ideas professionals
• ThinksAlike – A broad global network of Tastemakers and Ideas people
• PSFK Nodes – A network of nodes that grow from the our friends on the Purple List
• PSFK Offices – A network of professionals contributing full time to the PSFK network
• Partner Services – Products and services co-created with companies and agencies.

By growing our offering, we will increase our ability to make change. The greater reach and the broader knowledge will fuel our ability to inspire.

The Purple List

PSFK is going to create a ‘rolodex’ of trend and ideas professionals that will be available to PSFK and possible clients through an openly available website. PSFK and prospects could find and hire select professionals through the site based on experience, skill base, geography, price and so on.

The ThinksAlike Network (working title)

With the large pool of informed and influential people we have got to known, a large number of these people seem willing to contribute to a greater discussion on global and local topics. In 2008 PSFK will create a system that allows individuals, organizations and companies to poll these people in return for compensation (financial, social or other).

In a way, what we’ll do is open up the market research industry by helping anyone in the Think Alike network to ask any other ThinkAliker their opinion on a question or issue.

PSFK Nodes

Ideas and trends professionals in different geographies could represent and work with PSFK. Professionals in the same geography but with different skills, could team up while keeping their other interests independent. These nodes will both represent PSFK locally and work on PSFK consultancy projects globally.

PSFK Offices

A PSFK Office is a permanent, full time operation. Nodes can evolve to become offices. Like the nodes, PSFK Offices will represent PSFK locally and work on PSFK consultancy projects globally.

We could also partner with established companies and agencies to offer a PSFK-inside solution – where the PSFK Office works within a partner’s physical office.

Partner Services

2007 saw the development of a joint venture called Peep (www.peepinsights.com) with backers. In 2008, PSFK looks to extend its brand and therefore its influence with joint ventures with agencies and companies. Products could run from co-branded trend-reports to separate idea-related ventures.

(And for PSFK.com, the conferences and the sister sites?)

Each of PSFK’s plans will benefit the sites and conferences. ThinksAlikers will get added kudos in their profile if they contribute regularly to PSFK; and by ‘representing PSFK locally’ nodes and offices would write about ideas, trends and inspiration that’s impacting the world around them. We will also continue to grow our blossoming conference business leveraging the people we know and love.

And how can you get involved?

All these projects require the help of friends and partners. Drop PSFK a line with the form below with the relevant service in the Subject Line (e.g. ThinksAlike). We’d be happy to hear from you as we evolve our thinking over the Holiday period.

[CONTACT-FORM]

(1st published on Dec 17)