Red Charity Confusion

Rumor: (RED) Raised $20m For Charity, Could Have Sold Licenses For $50M
We thought we'd just let our meme about (RED) lie, but the emails and comments suggest that there's a number of people out there who are questioning the effectiveness of the (RED...

Charity Auction: One Interesting 2007 Ticket
Sadly we can't make it over to London but we know a good few of you are keen to get a ticket for Russell's Interesting 2007. We're holding a blind-bid auction for our 1 ticket&nb...

Elton’s charity shop
London's Evening Standard reports Sir Elton John is sellling off 10,000 of his own garments to raise money for his own Charity 'The Elton John Aids Charity'. These days, it seems...

Did Coke Do Something Interesting?
Well we like to get off our high horse once in a while and talk to people. I asked one of the young people I work with to comment on PSFK's post last week on the impact of the ne...

Pro (RED) Marketing Week Article Fails To Account For Missing Millions
An article in leading European marketing magazine Marketing Week tries to take a balanced view of the (RED) controversy. Marketing Week says: RED claims the money it has raised...

After Huge Marketing Effort, RED Only Delivers $11.3M
The RED charity brand from the Global Fund has reported that they have raised a total of $11.3 million in contributions in the year that it has launched. A tiny fraction of the $...