January 30, 2008

The New Influentials, Example

by Piers Fawkes

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Just making a little point. Google the name of Tesco’s US venture and a ‘blog’ comes to the top of the page. Linkage is king - but you have to work darn hard to get there. Darn hard.

New Influentials
A Little Perspective On The Target-Blogger Hype

Article categories: Advertising & Branding, Media & Publishing, Retail

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