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Hey Coke, How About Quitting Advertising for a Year to Save the Planet?
Hey Coke, How About Quitting Advertising for a Year to Save the Planet?

Buy The World A Hope is asking Coca-Cola to spend its annual $3 billion advertising budget on protecting the environment

In 1971, Coca-Cola released its first global ad, “Buy the World a Coke,” which became one of the most successful ads in history. Sung by a group of teenagers on the top of a hill, the ad evoked positive feelings of love and togetherness. Today, a new website called Buy The World A Hope suggests a new way for Coca-Cola to bring the world together and add some meaning to buying a Coke.

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San Francisco’s Walls Are Taking Fight Back to Public Urinators
San Francisco’s Walls Are Taking Fight Back to Public Urinators

Pee-repellant walls commissioned by San Franciso Public Works aim to solve the ongoing problem of public urination in San Francisco

San Francisco has the ultimate weapon in combatting the city’s growing problem of public urination. Anyone who will try to relieve themselves publicly will now get what’s coming to them. Mohammed Nuru, San Francisco Public Works Director, has started the campaign to paint walls with pee-repellent paint that will make every public urinator think twice about their next move.

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A Solution to Virtual Reality-Induced Motion Sickness
A Solution to Virtual Reality-Induced Motion Sickness

LCD screens developed by Standford Computational Imaging may eliminate VR vertigo

VR sickness is a modern version of the motion sickness that has afflicted travelers since we started traveling in vehicles. A new theory of how to add LCD displays to virtual reality rigs may eliminate this problem with newer models. Stanford researchers built a headset with LCDs in each lens, which project the images as they would normally appear and transition smoothly and naturally.

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Programmable Robot Provides Endless Play Young Minds Crave
Programmable Robot Provides Endless Play Young Minds Crave

Vortex is a highly responsive tool to help children learn the basics of programming with developer’s kit

Kids can learn about coding while programming Vortex, a miniature rolling robot that will move and play games through commands on a smartphone application. The robot was designed by DFRobot team, a robotics firm based in Shanghai, and currently an active Kickstarter campaign to gather the funds for a commercial release.

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Befriend 10 Nearby Strangers Anonymously
Befriend 10 Nearby Strangers Anonymously

Nod enables free, location-based anonymous texting

No Facebook, no phone number, no authorization nor names, Nod is an ‘anonymous proximity messenger’ app available on the app store. Not to be confused with NOD, News on Demand, or the other Nod— send custom built emojis to your friends—this Nod operates under the assumption that you have no friends, or simply want more (we’ll go with that one).

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Nike’s Cooling Hood Mimics Feeling of Pouring Water Over Your Head
Nike’s Cooling Hood Mimics Feeling of Pouring Water Over Your Head

The sports recovery prototype has been developed in collaboration with U.S. Olympic Champion Ashton Eaton

Nike has announced a new sports performance innovation that could speed up an athlete’s recovery time. The prototype cooling hood has been developed in collaboration with Ashton Eaton, a U.S. Olympic Champion and decathlon world record holder. Retaining cool water that offers a gradual and effective cooling of the head, the hood would be useful for those who need to recover quickly between events or maximize each break in sport.

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Fixing a Baroque Theatre Fire Destroyed with LEGOs
Fixing a Baroque Theatre Fire Destroyed with LEGOs

As part of a summer workshop dubbed Villa Pennisi in Musica, students are challenged to design theatre acoustics with LEGO Architecture

In the 1950s, fire destroyed a baroque theatre. Partially rebuilt, the safety structures put in place to hold up the building ruined its acoustics. What was once the cultural and musical heart of the city was no longer; could it be once again? This is the challenge facing participants in Villa Pennisi in Musica, a summer workshop for architecture and music students: build a structure for the theatre that will restore the acoustics, using LEGO. The project is called #FILLTHETHEATRE.

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Self-Defense Umbrella Empowers Women in Small Towns
Self-Defense Umbrella Empowers Women in Small Towns

Vodafone is helping women protect themselves against thieves through an instructive and easy-to-use umbrella

In India, men often have to go work in larger cities in order to make a living wage for their wives and children back home in smaller villages. This, however, leaves their wives alone and open to physical attack from others, especially when collecting the money their spouses send them. Vodafone India, however, has implemented a program wherein these woman get a special protection tool: an umbrella.

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Make Your Emails Vanish on Demand
Make Your Emails Vanish on Demand

Browser add-on Dmail adds a self-destructing functionality to Gmail

With Dmail, you can delete an email you’ve already sent so no one can read it anymore. This nifty tool is like Snapchat for emails and comes from Delicious, the social bookmarking service now owned by Yahoo.

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PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth