Awearness: Kenneth Cole Blogs About Social Awareness

Kenneth Cole is known for using socially- and politically-charged messaging in his ads, like the latest billboard that just went up in NYC proclaiming, “In the U.S. somebody is shot every 6 seconds. Is this what arms are for?”

Now he’s doing the same on the web, launching a blog all about social awareness called Awearnessblog (how cute!). The site is going to feature celebrity bloggers, who will post about issues close to their hearts and, hopefully, the hearts of consumers (Mr. Cole himself is planning to post once a week). Blogging will revolve around all manner of social issues ranging from poverty and homelessness to the environment and politics, and you can expect about 5 posts a day. Crain’s New York reports:

New York Giants player Michael Strahan is slated to share his perspective on athletes using human growth hormone, and actor Joe Pantoliano will write about mental health issues as they relate to veterans of the Iraq war, Mr. Cole says.

Kenneth Cole partnered with Electric Artists to produce the blog, which took a year (!!!!) to create. The site does look pretty sharp (at least in its pre-launch phase; it’s scheduled to go live on Feb. 18), channeling imagery from 1950′s Communist Bloc.

Crain’s New York: Kenneth Cole launches social issues blog

[via Racked]