Creative Business: The Magnificent 7 Vs The Double-Deckers

Russell Davies has an interesting thought piece on two ways to start a creative business – with a team of experts (the Magnificent Seven) or with a tea of friends (the Double Deckers). He argues that while setting up a business with a team of experts might look attractive, their independent way of working and the inability to scale an organization with such folk will probably lead to failure:

The reason I like The Double-Deckers as a model is that the home-base is important. And that’s where I think the Group Of Friends wins over the Group of Experts. The Experts tend to be Ronin, loose, untied, uncommitted to a place or to each other. The Friends like hanging out together, they’re reluctant to go home, so they build a great place to hang-out, a good, welcome environment. And I suspect a good environment is a massive contributor to the success of a good creative business.

russell davies: the magnificent seven and the double-deckers