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Eco Toy Motoring

Eco Toy Motoring
Design
Dave Pinter, PSFK
  • 26 february 2008

Toy cars may not generate the planet punishing carbon that their bigger siblings do. But that doesn’t necessarily mean they can’t be bad for the environment or humans. Might that shiny paint job contain lead? Scandinavian design company/toy maker Playsam is soon to release a new eco friendly model line called MiljoBil. The cars will be constructed from recycled beech-wood and finished with non-toxic lacquer and paints. The cars will come in a plain brown paper box.

The line looks to include a hardtop, targa, and convertible version. Kids can race these around for hours, and we’ve heard they can be a pretty fun distraction to take to a meeting.

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