Comments on: Greenwashing at NY Fashion Week?

By: FutureFashion: Just the Way It Should Be. | Portland, OR EcoMetro Live

FutureFashion: Just the Way It Should Be. | Portland, OR EcoMetro Live — Thu, 28 Aug 2008 21:08:04 +0000

[...] Sharaby, writing for PSFK, applauded Earth Share’s FutureFashion initiative as “genuine, thought-provoking, and [...]

By: london calling

london calling — Tue, 12 Feb 2008 11:22:41 +0000

In response:

We think the better ad would have been to actually provide free bikes as a service to weary fashion week guests, buyers, and editors (though we doubt they would actually use them in their 5 inch heels).

Yes… free bikes. It’s New York city.
Nobody would want liability over passing bikes out to the public.
Lets respect their intention.

Come on…. sometime post seem so in need of an edge/ an alternative opinion.

It seems their point was to promote bikes in an urban environment.
A bright orange bike screams bike, it makes you think “oh look, there is a bike.” It places the thought in your mind.

Blah

By: FutureFashion: Just the Way It Should Be. | Portland, OR EcoMetro Go

FutureFashion: Just the Way It Should Be. | Portland, OR EcoMetro Go — Tue, 12 Feb 2008 02:36:59 +0000

[...] Sharaby, writing for PSFK, applauded Earth Share’s FutureFashion initiative as “genuine, thought-provoking, and [...]

By: jdmc

jdmc — Mon, 11 Feb 2008 05:41:56 +0000

“genuine, thought-provoking, and world-changing.”

hmmm. how genuine is making a one-off sustainable garment and then producing the rest of your collection business as usual?

how about earth pledge supporting designers who are committed to sustainability year round?

maybe that would be world-changing…

By: thomas

thomas — Sat, 09 Feb 2008 04:22:26 +0000

http://flickr.com/photos/rollingrck/2237104081/

they didn’t last long…

By: The Tastemaker Diaries

The Tastemaker Diaries — Fri, 08 Feb 2008 16:57:43 +0000

[...] Sharaby, writing for PSFK, applauded Earth Share’s FutureFashion initiative as “genuine, thought-provoking, and [...]

By: FutureFashion: Just the Way it Should Be - In The Loop

FutureFashion: Just the Way it Should Be - In The Loop — Thu, 07 Feb 2008 19:40:51 +0000

[...] Sharaby, writing for PSFK, applauded Earth Share’s FutureFashion initiative as “genuine, thought-provoking, and [...]

By: Sound Of Sirens » Blog Archive » Greenwashing at NY Fashion Week?

Sound Of Sirens » Blog Archive » Greenwashing at NY Fashion Week? — Thu, 07 Feb 2008 18:42:45 +0000

[...] psfk Tags: Corporatewatch, Greenwashing Related posts: Animal cloning for food supply ‘Crude [...]

By: Floyd Hayes

Floyd Hayes — Wed, 06 Feb 2008 15:54:53 +0000

Good point Jeff.

It’s a bit like 0800-Flowers fixing bunches of flowers to lampposts as an ambient media campaign…

By: Jeff Squires

Jeff Squires — Tue, 05 Feb 2008 22:34:13 +0000

Anybody else think taking a cue from Ghostbikes is just a wee bit crude? I mean, it's kind of like using tombstones as billboards...

By: Floyd Hayes

Floyd Hayes — Tue, 05 Feb 2008 17:14:53 +0000

With respect Mary Anne Davis, Yes it stands out, reflects the seasonal color of their website and gets a few industry folk posting on website but I fail to see how it’s a clever idea?

Giving away 100 bright orange bikes to people who need them would have been smarter than attaching broken bikes to lamp-posts. I’d call that litter.

By: Mary Anne Davis

Mary Anne Davis — Tue, 05 Feb 2008 12:22:15 +0000

I disagree. Orange bikes, very cool. Stand out. She is trying a lot harder than most others in an industry linked to what’s new today is gone tomorrow and deserves credit, not critique for a clever idea guaranteed to arouse more interest than giving away bikes. Beware the purest….

By: maureen o'connor

maureen o'connor — Tue, 05 Feb 2008 02:44:25 +0000

What is Donna Karan thinking? An un-ride-able bike as a symbol for bike riding? Deep!
I don’t think all the yoga/meditation in the world can help clear the mind of This One!