1. The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.
2. The mid-sole uses scrap-ground foam from factory production.
3. The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind material from footwear-outsole manufacturing waste.
4. The Phoenix Suns’ colorways will have shoe laces and sockliners that use “environmentally preferred” (we’re not clear what that means) materials, and will be packaged in a fully recycled cardboard shoe box.
The eco-project still seems to be a sideline for Nike and there still doesn’t seem to be any real motivation at the fashion giant to embrace eco-consciousness throughout its entire business. A personal story by a UK blogger and trends analyst brings this to life: Charlie Gower reacts to the Nike Trash Talk news of the shoe by commenting on how Nike seems to have sidelined a previous eco project after all the press coverage disappeared:
Nike recycle old shoes and turn them into basketball courts. This was something they started a while back and was featured quite well in the press. The argument whether this is worth doing is not the issue here for me it’s the fact that this big perspex box is away from all their customers. On the third floor (customer services) there is nothing else. No one is going to see this box or know they can give their trainers back. Why isn’t it in the foyer of Nike Town for all to see? …How complicated must the internal politics be that one day they can make sustainable shoes and the next day they hide away another sustainability service in the depths of their shop?
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