PSFK São Paulo

Following our expansion into Europe and Asia, PSFK is proud to announce that we will be now operating in Latin America with help of our partner Mandalah who are based in Mexico City and Sao Paulo. Lourenço Bustani and his team at Mandalah will help PSFK strengthen consultancy services that focus on the LATAM region.

Here’s the blurb we sent to the press in LATAM:

One of the world’s leading trend portals, PSFK, run by Piers Fawkes out of New York City, has expanded to Latin America through a partnership with Mandalah, a behavioral trends and innovation boutique based out of São Paulo. PSFK is visited by over 250,000 people monthly who are in search of inspiration based on cutting-edge product and communication ideas published and discussed online. Moreover, PSFK’s consultancy pinpoints strategic opportunities for clients globally, including Apple, BMW, Coca-Cola, Microsoft, MTV, Nestle and Samsung. Mandalah is based out of São Paulo, with offices in Mexico City, and services clients throughout Latin America, including Nike, GM, MTV, Nestlé, Terra and MasterCard. The partnership represents a fusion of each company’s core competence: PSFK, on the one hand, with its global research base and Mandalah, on the other, with its local know-how and focus on strategy.

Lourenço Bustani Quote: “It makes perfect sense to join forces, not only given the companies’ complementarities in terms of what each has to offer, but given the need to keep a global outlook when working with global brands. I am personally thrilled to be working with such a qualified professional and long-time friend.”

Piers Fawkes Quote: “Our partnership is a natural fit: Mandalah’s local expertise and PSFK’s global point of view helps brands quickly tap into inspiration that flourishes in the Latin American market.”

The expansion adds to our offices in London, Hamburg and our node in Shanghai. For more information on our services in Latin America, contact: sales@psfk.com.