What happens when you apply Silicon Valley thinking to a next generation Phone Company? Well, you get Ribbit – the next generation, open platform for Telephony Innovation created by a group of Silicon Valley and Web veterans. Currently still in Beta, and set to launch in the upcoming months, Ribbit recognizes that consumers are no longer communicating on just a couple of “talk channels” and are actually using a variety of applications and services (mostly on the Internet) to connect with each other. For example, instead of simply displaying a caller ID, Ribbit will create a mashup of relevant information culled from social networks like Twitter and Facebook, revealing what the caller is currently doing/reading/watching.
To add to that, Ribbit follows a similar open platform model to Google’s Android, which means developers will have unprecedented access to their technology, through the Ribbit API and be able to innovate at will.