On his regular podcast, Johnnie Moore invited myself and Sean Howard to discuss issues we had raised in the trends and market research business. I go over the points I raised in the opinion piece The Problem With The Trends (Business) and brainstorm with Sean and Johnnie about how to get clients and users of trends data engaged.
Johnnie Moore’s Podcast : Expert insight or human engagement?
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I read the opinion piece with interest nodding my head in agreement… now I nod in agreement again as I listened to the podcast. Emptying my head… key words inspiration and PARTY-cipation…one that’s missing is LIFE. To give life to a trend .. cause it to live without knowing where it’s going to go, or what the outcome will be. To inspire an idea, give life to and cultivate it’s existence on the planet, relating to the idea as though it has physical substance. Imagine being as maternal/paternal to an idea as one would be as protective of a ferrari for example. Keep the questions coming, thru asking a solution will arise. Thumbs up to this enquiry.
February 11th, 2008 at 5:28 am
Another point that sprung to mind since hearing the podcast is being inclusive. A friend from Perth noticed that Melbournians are ‘inclusive’…. got me thinking about the need to be ‘exclusive’. Imagine if companies thought from a paradigm of inclusivity.
February 13th, 2008 at 10:03 am