February 11, 2008

The Problem With The Trends Business - (The Podcast)

by Piers Fawkes

On his regular podcast, Johnnie Moore invited myself and Sean Howard to discuss issues we had raised in the trends and market research business. I go over the points I raised in the opinion piece The Problem With The Trends (Business) and brainstorm with Sean and Johnnie about how to get clients and users of trends data engaged.

Johnnie Moore’s Podcast : Expert insight or human engagement?

Article categories: Opinion, PSFK News

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