Nokia Uses “Position Art” to Push the N82

To launch its new N82 model, Nokia created a campaign around what they are calling “Position Art.” The concept entails transcribing movement, as tracked by GPS, onto a satellite image. Think cornfield art, without the corn.

To promote the program, they’ve developed a minimally branded website , www.theworldismycanvas.com, featuring their (presumably, hopefully) fictitious spokesman, Stavros, a Position Art “Genius.” Last Friday, they broadcast “the Great Event” during which Stavros walked around Rome for the whole day creating his “greatest work of art ever.” From “Stavros Bloggy”:

My Position Art fans, followers, and friends. Behold the greatest work of art ever, dubbed: The Greatest Work Of Art Ever. I have used my tool, The Nokia N82, to create this masterpiece. Thank you GPS tracking and the world for making this all come true for Stavros, and making Stavros an immortal artist. Thank you everyone who was in the Rome, and everyone who followed the magic here on my bloggy. For now, Stavros will rest. Until we meet again, enjoy Position Art.

Stavros has been up to this before in Prague, Johannesburg, Shanghai, and Lisbon, with video evidence seeded around the web. He’s like the Expedia Gnome,

Great, but beyond a quick laugh, there doesn’t seem to be much in it for the audience. GPS has the potential to create real utility and engagement, like the Adidas’ GPS Run in Japan. Why doesn’t Nokia enable owners to actually create “Position Art” themselves? Otherwise the shtick (and clicks) will soon wear thin.

Via adverblog