March 26, 2008

Advertisement Vs Reality

by Amanda Gore (PSFK London) in Food & Drink, Advertising & Branding

Advertisement Vs Reality is the name of a project by Pundo3000 that has photographed and compared the images on food packaging with the actual products inside. It’s no surprise to anyone to find blatant mis-advertising on food, and this site created by German journalist Samuel Mueller shows 100 of the worst in what he explains is a true light, with no additions or alterations to add effect. See some of the most unappealing items on this video.

via: Consumerist

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