It’s more telling how this post came into existence. Mediapost, an Adweek competitor, wrote a no-source story based on a job posting by a headhunter. From that job listing, which mentioned working with Nielsen on ‘exclusive data,’ the writer concluded that there isn’t a separation of the data and editorial arms. He did this without talking to Adweek or Nielsen. Of course, the ‘exclusive Nielsen data’ is just stuff that goes up on our Web site in the data section. It has nothing to do with day-to-day editorial. No matter that a single phone call would have cleared that up. Then, an anonymous gossip blog picks up on the story and adds more insinuations, to the point that the author is here claiming Adweek isn’t objective and its writers are ’shilling.’ If this blog is about trends, I’d say a distressing one is how unfounded insinuations bounce around the Web without anyone doing simple factchecking.