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Diesel Aims to Create Largest Outdoor Gallery

Diesel Aims to Create Largest Outdoor Gallery
culture
Amanda Gore (PSFK London)
  • 27 march 2008

As the outdoor advertising backlash rages and cities look to ban billboards, Diesel are stepping up their outdoor art campaign with the launch this year of Diesel Wall in four new destinations: Manchester, Barcelona, Zurich and NY. An art competition on a monumental scale, the company offers budding artists and designers from all over the world the chance to exhibit their work on the side of buildings and giant walls in the city centers. Their manifesto states:

In any given moment in our daily lives we are bombarded by messages we didn’t ask to see. A never ending stream of mass produced cerebral pollution offering at absolute best nothing more than needless want. Diesel Wall was born out of a need to salvage what precious public space is left and to fill it with something worth saying. We will take your powers of disuasion; your ability to disrupt; incite; excite; inspire and intrigue; to make comment; to make beautiful; to make real; to make people think again.

The ultimate goal of Diesel Wall is to create a fusion between the private space of galleries/institutions and the open space of the city…to drive new direction in urban landscapes and recharge them with creativity.

DieselWall

Unlike other art competitions, this one focuses on creating site-specific art specifically for the chosen walls, all of which can be seen in their naked state on the website alongside background information, technical specifications and a location map. Designs can be submitted from 31st March and if you’re in Manchester or Manhattan watch out for the winning creations arriving in mid May.

Diesel Wall

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