March 26, 2008
Fashion 2.0: A Quick Look at eTailing
Fashion Fox has a brief overview of the growth of online retailing in the recent months/years, pointing out the fairly obvious (but still important) fact that “eTailing” is now an indispensable part of the fashion industry:
Yoox.com is a virtual boutique that saw over 3 million visitors per month in 2007; that number is staggering. What’s more, they’ve recently added to their offerring by partnering up with a new high-end designer menswear store, who is also available, only online; thecorner.com keeps its virtual shelves filled with Marc Jacobs and Viktor & Rolf. And even with all the fashion sites popping up, the most popular, Net-a-Porter, continues to see growth and amazing success; due in part to their ever increasing partnerships that they forge.
While the short article highlights some no-brainer sites like eBay and Net-a-Porter, we think there’s a much more interesting story to tell by looking at newer and more experimental websites such as the luxury sample sale site ideeli, and the accessories renting site Bag Borrow or Steal.
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