March 24, 2008

Freezing Hits 40

by Piers Fawkes

A couple of weeks ago we spotlighted the ‘Freeze’ movement where a crowd would turn up to a public spot (like Grand Central) and freeze in time. ImprovEverywhere now says 40 such events have taken place and have a list of videos from Berlin to Wellington. IE says:

It’s been exactly four weeks since we posted our Frozen Grand Central mission. The response has been unbelievable. The YouTube video has 7.4 million views and counting. It’s been covered by The Today Show, Nightline, Good Morning America, and countless news outlets around the world.

Most interestingly, it’s inspired people in 40 other cities in 22 countries to stage their own freeze mission. Thousands of Global Agents worldwide in places like Romania, Poland, Italy, China, Sweden, and New Zealand have come together to make time stop for five short minutes.

What’s fascinating is that this activity has been inspired by IE’s work not controlled or organized by it.

IE Global: 40 Freeze Events Around The World at Improv Everywhere

Article categories: Advertising & Branding, Obsessives

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