Artist Raul Vincent Enriquez is making Times Square a little more human. On a huge LED screen, 48 stories in the sky, flash faces of men and women – smiling, purring, grimacing, taunting – all part of the Brooklyn-based artist’s “I in the Sky” series, which launched yesterday. Each 2,500-sq. foot portrait was taken in a specially-designed photobooth in the chashama gallery. Subjects were asked to sit in the booth for 30 seconds while a camera snapped pics at one shot a second. Some adjustments were made to the pictures to make the video portraits come to life, as Wired explains:

A computer program lines up the eyeballs in each of the pictures, and animators enhance certain facial movements to create a vibrant video portrait with a flip-book feel.

“You get to pick up on people’s little tics and twitches, because they are sitting in front of the camera for 30 seconds,” Enriquez says. “Some of their personality comes out in this very curious way. People [who've seen the portraits] have said they feel very voyeuristic, like they’re looking at somebody who’s looking at themselves in the mirror alone. They kind of feel like they’re violating that person’s privacy because you get to see this moment that they’re having with the camera.”

Watch a video of the piece here:

I in the Sky will run until April 26, and anyone is invited to have their portrait taken for free at the chashama gallery (112 W. 44th St in Manhattan) on Thurs, Fri, and Sat from 12noon – 8pm. Along with being broadcast in Times Square, portraits will als be downloadable on the project’s website.

Wired: Broadcast Your Face Above Times Square