In Japan, the complexity of the telecoms industry has reached such a high level, the government recently announced it’s support of a private sector initiative to license official experts in mobile technologies – these cell phone “sommeliers†would even have to pass exams to maintain their position.
The recent issue of Monocle explains:
Mobile phone “sommeliers” have been unveiled in Japan in a bid to guide customers through the baffling maze of technology on offer when choosing a new handset. The government announced its support of the private sector initiative to license a new breed of mobile phone experts who will need to pass exams. “We hope they will explain complicated functions and charge systems to consumers, much like wine sommeliers guide youâ€, announced a ministry official. Japan is a fitting setting for the launch of these sommeliers. Home to the world’s most advanced mobile technology, over 100 million people out of 128 million-strong population have mobile phones, including 96 per cent of the nation’s high-school students.
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I think it would be a fabulous idea for the ‘boomers and geezer’ market here in the US. How many times do I get pocket called from my FIL or an email about how to input a phone number on his cell? Too many to count.
March 18th, 2008 at 9:41 pm