PSFK Conference New York Speaker Josh Spear

Josh Spear is a brand strategist, trend-spotter, blogger, culturepreneur… the list goes on. His unique perspective on digital culture and the changing landscape of media has helped establish him as one-to-watch among his peers, and having already shared his insights with brands like Pepsi, Google, and Virgin, Josh is sure to see his list of onlookers grow. As a panelist at PSFK Conference New York, Josh will be battling it out in a “new guns” vs “marketing gurus” debate on how social media will change in 2008. We picked his brain a bit in anticipation of the upcoming showdown:

First, who are you and what do you do?

I’m Josh. I publish a site full of things my global team thinks is interesting and like at JoshSpear.com. I plan and strategize world domination for my clients with a team of Born Digital’s in NYC and London through a company we call Undercurrent. We help through the usage of a patent pending system to create remarkable ideas, the rest is confidential.

You’ll be speaking on our Social Media panel - can you sum up your views on how social media will change in 2008 and how brands can leverage this digital phenomenon in the most rewarding way?

Quit acting like you own the place, be yourself. If you think 2007 was hard, you ain’t seen nothin yet.

Five sites that provide you with inspiration:

behance.net, sethgodin.com, notcot.com, coolhunting.com, kluster.com

Thanks, Josh!

JoshSpear.com

PSFK Conference New York