March 18, 2008
Modernista!’s New Siteless Site
Modernista!, the Boston-based advertising agency and marketing firm, has made its name branding businesses from Avon to Hummer. They won kudos last October for their redesign of BusinessWeek’s web site. However their latest project is closer to home–it’s their own homepage.
Their new Web Site is essentially siteless. It rests fully within Web 2.0 with a little nav bar at the top left. For example, Google their name and click on the first entry (Modernista!), and you are brought to the same results page but with that added nav bar. Click on “About” and you can go to either the Wikipedia entry for “Modernista” (which gets cookied as your default homepage) or their Facebook page. They display their past work in Flickr, YouTube and del.icio.us. Want “n3wz” on the company? They’ll send you to Google News.
“Modernista isn’t for everyone. Is it for you?” the site reads. Indeed, some are calling it lazy. We think it’s truly inspired. What better way to show clients you “get” Web 2.0 than disappearing into it?
Article Link | 
| Email This | |
9 Responses to “Modernista!’s New Siteless Site”
Posted from: 24.39.127.20
March 19th, 2008 at 6:16 pm
Posted from: 63.115.248.60
March 20th, 2008 at 4:06 pm
Posted from: 216.18.7.81
March 20th, 2008 at 4:37 pm
Posted from: 65.205.39.146
March 20th, 2008 at 5:29 pm
Posted from: 63.115.248.60
March 21st, 2008 at 1:02 pm
Posted from: 72.47.211.46
March 24th, 2008 at 1:07 pm
Posted from: 80.216.51.115
March 31st, 2008 at 5:33 pm
Posted from: 69.93.241.82
April 9th, 2008 at 4:36 pm
Posted from: 72.232.131.29
April 28th, 2008 at 4:43 am
Leave a Comment