Modernista!, the Boston-based advertising agency and marketing firm, has made its name branding businesses from Avon to Hummer. They won kudos last October for their redesign of BusinessWeek’s web site. However their latest project is closer to home–it’s their own homepage.
Their new Web Site is essentially siteless. It rests fully within Web 2.0 with a little nav bar at the top left. For example, Google their name and click on the first entry (Modernista!), and you are brought to the same results page but with that added nav bar. Click on “About” and you can go to either the Wikipedia entry for “Modernista” (which gets cookied as your default homepage) or their Facebook page. They display their past work in Flickr, YouTube and del.icio.us. Want “n3wz” on the company? They’ll send you to Google News.
“Modernista isn’t for everyone. Is it for you?” the site reads. Indeed, some are calling it lazy. We think it’s truly inspired. What better way to show clients you “get” Web 2.0 than disappearing into it?
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Its cool, but I wonder how long they’ll keep it that way.
March 19th, 2008 at 6:16 pm
I think you should call this a “mashout.”
TL
March 20th, 2008 at 4:06 pm
No workee on Safari. -BL
March 20th, 2008 at 4:37 pm
Today Wikipedia administrators deleted the Modernista page so most people who went to Modernista.com got an error message which reads, ” Wikipedia article not found”. They blatantly broke a fundamental Wikipedia rule. “Though everyone is welcome to contribute constructively to the encyclopedia, Wikipedia should not be used for advertising or promotion.” I’m surprised that the blogs and media are embracing Modernista’s site when they should be bashing it for a general lack of understanding of the online space.
March 20th, 2008 at 5:29 pm
http://britnista.com
March 21st, 2008 at 1:02 pm
Great, even better than the original: http://www.ilovenewwork.com/2008/01/18/all-you-need-is-flickr/
March 31st, 2008 at 5:33 pm