Comments on: Nike & Adidas Strive to Localize Design in China http://www.psfk.com/2008/03/nike-adidas-strive-to-localize-design-in-china.html Ideas & Trends Wed, 25 Nov 2009 05:15:58 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Nankeen » Major Brands Adding Traditional Chinese Elements http://www.psfk.com/2008/03/nike-adidas-strive-to-localize-design-in-china.html/comment-page-1#comment-13140 Nankeen » Major Brands Adding Traditional Chinese Elements Fri, 28 Mar 2008 14:35:46 +0000 http://www.psfk.com/2008/03/nike-adidas-strive-to-localize-design-in-china.html#comment-13140 [...] friend here in Shanghai, Sean, recently wrote about some major brands adding traditional Chinese elements into the designs they sell in China and [...] [...] friend here in Shanghai, Sean, recently wrote about some major brands adding traditional Chinese elements into the designs they sell in China and [...]

]]> By: John http://www.psfk.com/2008/03/nike-adidas-strive-to-localize-design-in-china.html/comment-page-1#comment-13137 John Fri, 28 Mar 2008 08:04:16 +0000 http://www.psfk.com/2008/03/nike-adidas-strive-to-localize-design-in-china.html#comment-13137 Interesting that the multinational brands are "localizing" their products for the China market. I wonder how this will be received and how this will influence fledgling Chinese brands. This could help satisfy the Chinese consumers desire (if it truely is there) for more traditional Chinese elements in fashion and design, and prevent serious local competitors from gaining traction. This is a smart strategy to stay relevant as tastes evolve and if consumers look more inward for fashion. This strategy is in stark contrast to global brands such as H&M, Zara, and IKEA which do very limited localization. Interesting that the multinational brands are “localizing” their products for the China market. I wonder how this will be received and how this will influence fledgling Chinese brands. This could help satisfy the Chinese consumers desire (if it truely is there) for more traditional Chinese elements in fashion and design, and prevent serious local competitors from gaining traction.

This is a smart strategy to stay relevant as tastes evolve and if consumers look more inward for fashion. This strategy is in stark contrast to global brands such as H&M, Zara, and IKEA which do very limited localization.

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