We continue to see musicians testing new ways to distribute their music. Radiohead were the last to experiment with a pay what you want approach. Seems Trent Reznor wants to have a go with his own formula.
Reznor has devised a menu offer for the new Nine Inch Nails album “Ghosts”. There’s a price spread from free to $300.
- Get the first volume of the album free on torrent sites (or via the NIN site) as high quality DRM-free MP3s.
- Pay US$5 for a download of all 36 tracks
- Get a 2 CD box set for US$10 (which also includes immediate full download of the tracks)
- US$75 gets you the 2 CDs, a data DVD with the digital tracks, and a Blu-Ray disc with 96/24 stereo and accompanying slideshow
- US$300 Adds four LPs on vinyl, two prints, and Trent’s John Hancock — limited-run 2500 pieces. Already sold out.
This music arrived unexpectedly as the result of an experiment. The rules were as follows: 10 weeks, no clear agenda, no overthinking, everything driven by impulse. Whatever happens during that time gets released as… something. The end result is a wildly varied body of music that we’re able to present to the world in ways the confines of a major record label would never have allowed – from a 100% DRM-free, high-quality download, to the most luxurious physical package we’ve ever created, said Reznor.
While the number of choices seem complicated, Reznor has indeed created something for all his fans, from the casual listener to the purist. It also shows a level of expertise in tailoring the content to the method of distribution.