March 11, 2008

Olinda : Social Radio Concept From The BBC

by Piers Fawkes

olinda_social_radio

BBC Audio & Music interactive have developed a prototype radio with DAB and WiFi which allows social listening, an article in Ariel alerts us. Users are alerted when any of their friends are listening to the radio and they have the option of tuning in to the same station. The radio knows what you and your friends are listening to, creating the space for recommendations and social networking around your radio tastes.

More details can be found on this rather amazing blog here.

Article categories: Advertising & Branding, Global Community, Music

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