March 24, 2008
Social Objects & Social Markers
FastCompany TV has an interview with Hugh MacLeod where he talks about Social Objects and Social Markers.
A company can’t go out there and say they’ll make a social object. They go out there and it either becomes a social object or it dies… Flickr is not a repository of photographs it’s a place to share ideas.
Social Markers he says is a social object that a company or person uses to stake out a certain territory in a certain social space. Hugh asks, if your product isn’t being used as a social marker, what business are you in?gapingvoid: “cartoons drawn on the back of business cards”
Article Link | 
| Email This | |
2 Responses to “Social Objects & Social Markers”
Posted from: 70.107.218.219
March 24th, 2008 at 9:01 am
Posted from: 68.90.137.4
March 24th, 2008 at 9:12 am
Leave a Comment