Social Objects & Social Markers
FastCompany TV has an interview with Hugh MacLeod where he talks about Social Objects and Social Markers.
A company can’t go out there and say they’ll make a social object. They go out there and it either becomes a social object or it dies… Flickr is not a repository of photographs it’s a place to share ideas.
Social Markers he says is a social object that a company or person uses to stake out a certain territory in a certain social space. Hugh asks, if your product isn’t being used as a social marker, what business are you in?gapingvoid: “cartoons drawn on the back of business cards”
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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