March 21, 2008

Trading Wü for Wii

by Matthias Weber (PSFK Hamburg)

wii_ish_small.jpg

Aside from its tremendous production of fake luxury goods, China is also known for its thriving copy-culture. And it seems that some of the copy cats can come up with some pretty fun product ideas.

On a recent stroll through the malls of Shenzhen, we discovered a couple of Fake Wii Controller add-ons such as a billiard cue, laser gun and even a cooking set. A closer look at the packaging showed a slight alteration in the Wii brand name- so that you actually had a product for “Wü” in your hands. Sure, it’s product-piracy. But we’re watching this movement and the creativity it’s stirring up.

Some more quick snaps on a Flickr set.

Article categories: Advertising & Branding, Arts & Culture, Electronics & Gadgets, Our Terms Not Yours, Trends In Asia, User Generated Content

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