When The Cool Kids Can’t Save Your Brand?

LVHRD’s next party where artists will be using polaroid cameras reminds us of a recent question posed by Rob Walker. On the death of the Polaroid Camera, Rob starts his weekly NY Times magazine column wondering what went wrong with the influencer-theory when it came to the fun little cameras:

Traditionally, the role of those in the creative and cultural fringes is to lead: embracing unusual ideas, modes of expression and even products that gradually catch on with the mainstream and the masses. (By which time, of course, the fringe has moved on.) But in a recent reversal of the fringe-to-mass journey, many adventurously creative individuals have lately been in a state of rage, mourning and protest over the disappearance of a treasured tool — one that years ago reached, saturated and then passed out of the mainstream: Polaroid instant film.

While Polaroid has stopped making the camera, parties and hip-gatherings like PHTHRD continue to use the instant-photo technology. At PHTHRD artists like Jonathan Harris, Joseph O. Holmes and Elizabeth Weinberg will be taking 150 Polaroids to craft a “mosaic narrative“.

Maybe someone just needs to buy the license and go out there and make these cameras themselves – Lomo style.

NY Times Magazine
LVHRD – PHTHRD