Buy The World A Hope is asking Coca-Cola to spend its annual $3 billion advertising budget on protecting the environment
In 1971, Coca-Cola released its first global ad, “Buy the World a Coke,” which became one of the most successful ads in history. Sung by a group of teenagers on the top of a hill, the ad evoked positive feelings of love and togetherness. Today, a new website called Buy The World A Hope suggests a new way for Coca-Cola to bring the world together and add some meaning to buying a Coke.
Pee-repellant walls commissioned by San Franciso Public Works aim to solve the ongoing problem of public urination in San Francisco
San Francisco has the ultimate weapon in combatting the city’s growing problem of public urination. Anyone who will try to relieve themselves publicly will now get what’s coming to them. Mohammed Nuru, San Francisco Public Works Director, has started the campaign to paint walls with pee-repellent paint that will make every public urinator think twice about their next move.
LCD screens developed by Standford Computational Imaging may eliminate VR vertigo
VR sickness is a modern version of the motion sickness that has afflicted travelers since we started traveling in vehicles. A new theory of how to add LCD displays to virtual reality rigs may eliminate this problem with newer models. Stanford researchers built a headset with LCDs in each lens, which project the images as they would normally appear and transition smoothly and naturally.
Vortex is a highly responsive tool to help children learn the basics of programming with developer’s kit
Kids can learn about coding while programming Vortex, a miniature rolling robot that will move and play games through commands on a smartphone application. The robot was designed by DFRobot team, a robotics firm based in Shanghai, and currently an active Kickstarter campaign to gather the funds for a commercial release.
Nod enables free, location-based anonymous texting
No Facebook, no phone number, no authorization nor names, Nod is an ‘anonymous proximity messenger’ app available on the app store. Not to be confused with NOD, News on Demand, or the other Nod— send custom built emojis to your friends—this Nod operates under the assumption that you have no friends, or simply want more (we’ll go with that one).
MCity, a 32-acre site recently opened by the University of Michigan, will be used to test driverless cars in partnership with auto industry big names
For Sebastian, life is destined to be lonely. The short pedestrian will, for now, be the sole resident of a small city located near the University of Michigan’s north campus. He’ll pass time by stepping into oncoming traffic – while others watch on, never warning of an impending crash.
The sports recovery prototype has been developed in collaboration with U.S. Olympic Champion Ashton Eaton
Nike has announced a new sports performance innovation that could speed up an athlete’s recovery time. The prototype cooling hood has been developed in collaboration with Ashton Eaton, a U.S. Olympic Champion and decathlon world record holder. Retaining cool water that offers a gradual and effective cooling of the head, the hood would be useful for those who need to recover quickly between events or maximize each break in sport.
As part of a summer workshop dubbed Villa Pennisi in Musica, students are challenged to design theatre acoustics with LEGO Architecture
In the 1950s, fire destroyed a baroque theatre. Partially rebuilt, the safety structures put in place to hold up the building ruined its acoustics. What was once the cultural and musical heart of the city was no longer; could it be once again? This is the challenge facing participants in Villa Pennisi in Musica, a summer workshop for architecture and music students: build a structure for the theatre that will restore the acoustics, using LEGO. The project is called #FILLTHETHEATRE.
Vodafone is helping women protect themselves against thieves through an instructive and easy-to-use umbrella
In India, men often have to go work in larger cities in order to make a living wage for their wives and children back home in smaller villages. This, however, leaves their wives alone and open to physical attack from others, especially when collecting the money their spouses send them. Vodafone India, however, has implemented a program wherein these woman get a special protection tool: an umbrella.
Browser add-on Dmail adds a self-destructing functionality to Gmail
With Dmail, you can delete an email you’ve already sent so no one can read it anymore. This nifty tool is like Snapchat for emails and comes from Delicious, the social bookmarking service now owned by Yahoo.
You're no doubt familiar with the Seamless, Amazon, and Face-to-Face therapy customer experience. But what of their new-age counterparts?
Though the modern consumer is presently scrambling for ways to disconnect their personal interactions from their omnipresent hardware and software, PSFK Labs’ Power of Chat Debrief reveals that they’re doing quite the opposite when interacting with brands. In fact, consumers are using modes of communication once reserved for family and friends to this end.
PSFK, in partnership with HP Matter, speaks to Mike Karnjanaprakorn, CEO and co-founder of Skillshare, to understand the impact of digital on the way people learn
Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact.This week we’ve featured Mike Karnjanaprakorn for delivering affordable education to the creative community.