Focused design thought is worth its weight in Post-its—less can really be more
One of the main tenets of the popular “design thinking” process is to generate as many creative ideas as humanly possible. The more, the merrier. This approach—perhaps best exemplified by walls full of concepts scribbled on Post-it notes—has become the predominant process for ideation not only for design firms, but also many of their clients. Innovation labs around the world promote the “go for quantity” ethos, and groupthink is preferred over the thoughts of the individual. But is this practice really the best way to get to the best ideas? Not necessarily.
Kwittken Founder talks with Piers Fawkes about why everyone should think like a designer in order to disrupt stagnant thinking
As we prepare for SXSW 2015, PSFK Founder Piers Fawkes sits down with some of our top picks for presenters to watch. Today we speak with Jason Schlossberg, the Chief Creative Officer of Kwittken, one of the fastest-growing modern public relations agencies in the world.
Dew VR Snow puts viewers into the bindings of their favorite winter athletes
Contrary to seasonal logic, March is a favorite month for skiing and snowboarding—the snow is packed, skies are clear, and the weather’s mild enough to shed your heaviest layers. Don’t have the time to travel to your nearest mountain range this month? With help from Mountain Dew, you’ll still be able to shred some powder in the Dew VR Snow virtual reality experience.
Video and audio clips share technology and culture news in under 30 seconds
Where do you get your daily dose of innovation? Perhaps you read through a newsletter or skim some articles on the way to work or refresh your RSS feed while waiting for coffee. While these channels inform you about the day’s happenings, they might leave out—or provide too much—information.
A collaboration between Google, Deeplocal and A.S. Roma provides a 360-degree football experience
A week ago, A.S. Roma reached out to Google about a way to expand the fan experience between members of their team and the extensive fan base for the Italian football (pronounced “soccer” in the U.S.) team. With the help of promotion company Deeplocal, they offered a high-tech peek behind the scenes.
Ram & Row rowing machine solves problems of in-the-way home exercise equipment
At home exercise equipment suffers from several problems, a few of which we’ve already reported on here at PSFK. One of the biggest problems is that the bulky equipment are all unitaskers. With exception of being a place to hang laundry, they all do just one thing.
RealLoud earphones promise rich sound you'll enjoy today and well into tomorrow
Writing as a journalist in his 40s who listened to a lot of heavy metal in his youth, this reporter has to admit that mom was right: blasting loud music into your ears through headphones today will give you hearing loss later on in your life.