After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth

7 Responses to “After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth”

1. MHB
   Posted from: 74.73.109.73

   April 14th, 2008 at 11:10 am

   Spot on. The joy of Sony’s Balls and Cadbury’s Gorilla is as much rooted in their freshness as in the content and these event spots now feel like canned laughter. I’m curious to see what happens in the space of ‘discovery by bloggers’ as more & more get treated like press. Also wondering when the 2008 incarnation of viral buzz will flatline and where it will go from there.
2. ross
   Posted from: 64.61.173.162

   April 14th, 2008 at 2:41 pm

   I think it creates expectations that only spiral out of control. Especially if the premise is the same. You can never recreate the experience of “first”, and hype certainly works against you in this case. One-off beaten to death now….

   I dont think viral (terrible word) will ever die, because its human nature to communicate and share what interests us. Its just becoming easier as technology catches up.
3. Sean Leow (PSFK Shanghai)
   Posted from: 218.81.119.111

   April 14th, 2008 at 8:40 pm

   Foam ad pales in comparison to the bouncing balls ad on a number of levels, not least of which it’s hard to match Jose Gonzalez’s “Heartbeats” as the background music.
4. Ciaran
   Posted from: 193.203.82.34

   April 15th, 2008 at 11:02 am

   Another perfect example of the fact that you can’t ‘viral’ something average. Has no one been listening?
5. Pete W
   Posted from: 85.189.150.141

   April 15th, 2008 at 11:18 am

   Biggest problem? It’s not different anymore… Balls was different, Paint was cool (blowing stuff up is just plain cool), Bunnies was weird (started to lose it for me), and this is “just another Sony ad”. The style is there, but he substance isn’t anymore.

   It just doesn’t make me go “wooooooooow!”. It needs to make you feel like a 5 year old at Christmas, and it simply doesn’t do that.

   Shame really.
6. mike
   Posted from: 208.120.213.189

   April 15th, 2008 at 12:17 pm

   On it’s own merits it’s a decent ad. In comparison to the other’s it doesn’t take the cake. These commercials are more akin to movie sequels like Rocky 1 through six. Nothing is ever gonna beat the 1st one, except maybe the 3 one. I think you do it until you can’t do it anymore and then you move on. Hey we’re still talking about it aren’t we.
7. Simon Leahy
   Posted from: 84.9.52.239

   May 26th, 2008 at 7:28 am

   This feels slightly apocalyptic. When the little boy gets consumed by the foam… scary. Like other Fallon adverts such as that weird toilet roll ad with the creepy little boy. Spooky stuff.

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