Comments on: After Huge Buzz Build, Sony’s Foam Ad Turns Out To Be All Froth http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html Ideas & Trends Wed, 25 Nov 2009 00:20:18 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Simon Leahy http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-14758 Simon Leahy Mon, 26 May 2008 12:28:40 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-14758 This feels slightly apocalyptic. When the little boy gets consumed by the foam... scary. Like other Fallon adverts such as that weird toilet roll ad with the creepy little boy. Spooky stuff. This feels slightly apocalyptic. When the little boy gets consumed by the foam… scary. Like other Fallon adverts such as that weird toilet roll ad with the creepy little boy. Spooky stuff.

]]> By: mike http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13760 mike Tue, 15 Apr 2008 17:17:24 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13760 On it's own merits it's a decent ad. In comparison to the other's it doesn't take the cake. These commercials are more akin to movie sequels like Rocky 1 through six. Nothing is ever gonna beat the 1st one, except maybe the 3 one. I think you do it until you can't do it anymore and then you move on. Hey we're still talking about it aren't we. On it’s own merits it’s a decent ad. In comparison to the other’s it doesn’t take the cake. These commercials are more akin to movie sequels like Rocky 1 through six. Nothing is ever gonna beat the 1st one, except maybe the 3 one. I think you do it until you can’t do it anymore and then you move on. Hey we’re still talking about it aren’t we.

]]> By: Pete W http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13759 Pete W Tue, 15 Apr 2008 16:18:19 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13759 Biggest problem? It's not different anymore... Balls was different, Paint was cool (blowing stuff up is just plain cool), Bunnies was weird (started to lose it for me), and this is "just another Sony ad". The style is there, but he substance isn't anymore. It just doesn't make me go "wooooooooow!". It needs to make you feel like a 5 year old at Christmas, and it simply doesn't do that. Shame really. Biggest problem? It’s not different anymore… Balls was different, Paint was cool (blowing stuff up is just plain cool), Bunnies was weird (started to lose it for me), and this is “just another Sony ad”. The style is there, but he substance isn’t anymore.

It just doesn’t make me go “wooooooooow!”. It needs to make you feel like a 5 year old at Christmas, and it simply doesn’t do that.

Shame really.

]]> By: Ciaran http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13758 Ciaran Tue, 15 Apr 2008 16:02:34 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13758 Another perfect example of the fact that you can't 'viral' something average. Has no one been listening? Another perfect example of the fact that you can’t ‘viral’ something average. Has no one been listening?

]]> By: Sean Leow (PSFK Shanghai) http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13731 Sean Leow (PSFK Shanghai) Tue, 15 Apr 2008 01:40:44 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13731 Foam ad pales in comparison to the bouncing balls ad on a number of levels, not least of which it's hard to match Jose Gonzalez's "Heartbeats" as the background music. Foam ad pales in comparison to the bouncing balls ad on a number of levels, not least of which it’s hard to match Jose Gonzalez’s “Heartbeats” as the background music.

]]> By: ross http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13721 ross Mon, 14 Apr 2008 19:41:11 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13721 I think it creates expectations that only spiral out of control. Especially if the premise is the same. You can never recreate the experience of "first", and hype certainly works against you in this case. One-off beaten to death now.... I dont think viral (terrible word) will ever die, because its human nature to communicate and share what interests us. Its just becoming easier as technology catches up. I think it creates expectations that only spiral out of control. Especially if the premise is the same. You can never recreate the experience of “first”, and hype certainly works against you in this case. One-off beaten to death now….

I dont think viral (terrible word) will ever die, because its human nature to communicate and share what interests us. Its just becoming easier as technology catches up.

]]> By: MHB http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html/comment-page-1#comment-13717 MHB Mon, 14 Apr 2008 16:10:25 +0000 http://www.psfk.com/2008/04/after-huge-buzz-build-sonys-foam-ad-turns-out-to-be-all-froth.html#comment-13717 Spot on. The joy of Sony's Balls and Cadbury's Gorilla is as much rooted in their freshness as in the content and these event spots now feel like canned laughter. I'm curious to see what happens in the space of 'discovery by bloggers' as more & more get treated like press. Also wondering when the 2008 incarnation of viral buzz will flatline and where it will go from there. Spot on. The joy of Sony’s Balls and Cadbury’s Gorilla is as much rooted in their freshness as in the content and these event spots now feel like canned laughter. I’m curious to see what happens in the space of ‘discovery by bloggers’ as more & more get treated like press. Also wondering when the 2008 incarnation of viral buzz will flatline and where it will go from there.

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