Wired’s music blog reports that a study suggests Amazon’s MP3 service has attracted many music buyers who hadn’t bought music through the leading service iTunes. The study also suggests that new customers came from both existing Amazon shoppers or iTunes users who refused to buy because of DRM issues with the Apple format:
An NPD Group study released Tuesday indicates that Amazon’s MP3 music store is mostly attracting people who have not been purchasing their music from iTunes. Only ten percent of Amazon MP3 customers had purchased songs from the iTunes music store in the past. The finding is “a healthy indication that the digital music customer pool can expand into new consumer groups who have not yet joined the iTunes community,” said Russ Crupnick, entertainment analyst for NPD.
Amazon MP3
Study: 90 Percent of Amazon MP3 Users Didn’t Use ITunes Before | Listening Post from Wired.com
Also read somewhere that folks who shopped at Amazon bought more albums, vs. singles from iTunes. The record labels will be happy about this, no doubt.
April 16th, 2008 at 3:48 pm