Democratic Exclusivity

Over on Influx Insights, Ed Cotton ponders the idea of ‘democratic exclusivity’ – a new business tactic that appeals to consumers. He looks at the online reservation of David Chang’s new restaurant in New York, Momofuku Ko, where you can only reserve one of the 14 seats there on a first come first served basis and considers how companies can offer exclusivity on consumers’ terms. He says:

This is especially interesting, because unlike days of old where it was who you were that got you a table, this is all about a democratic process where it doesn’t matter who you are. Instead, if you are prepared to be patient and work, you will get rewarded with entry. Brands could be exploiting Democratic Exclusivity in all its multiple forms; from designer editions, to limited time offers. Couple it with the Internet, and “exclusivity for all” suddenly has meaning. This is all about blending scarcity and timing, when you play with the two elements you create buzz and intrigue.

democratic exclusivity :: Influxinsights

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Over on Influx Insights, Ed Cotton ponders the idea of ‘democratic exclusivity’ – a new business tactic that appeals to consumers. He looks at the online reservation of David Chang’s new restaurant in New York, Momofuku Ko, where you can only reserve one of the 14 seats there on a first come first served basis and considers how companies can offer exclusivity on consumers’ terms.