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Democratic Exclusivity

Democratic Exclusivity
Retail
Piers Fawkes, PSFK
  • 3 april 2008


Over on Influx Insights, Ed Cotton ponders the idea of ‘democratic exclusivity’ – a new business tactic that appeals to consumers. He looks at the online reservation of David Chang’s new restaurant in New York, Momofuku Ko, where you can only reserve one of the 14 seats there on a first come first served basis and considers how companies can offer exclusivity on consumers’ terms.

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