April 29, 2008
Ghostly Swim
Our friends at Coolhunting have an excellent interview with Ghostly’s Sam Valenti, where he describes the label’s recent collaboration with Adult Swim: a 19-song compilation available for free download. And, in a playful example of brand synergy, a few Ghostly mascots — BoyCatBird — make their animated debut on Adult Swim. Following is an excerpt of the interview, available in its entirety here:
CH: As an indie label owner, you’ve obviously taken some unique steps towards enhancing your brand. Ghostly is one of the only companies taking a lifestyle approach to the music label. What guides your choices in brand enhancements such as the new BoyCatBird/Adult Swim project?
SV4: We get in the sandbox with other creative companies whenever it makes sense. We obviously love Adult Swim as do a lot of our fans, so it was a no-brainer. We were allowed a lot of creative latitude to represent the brand both musically and visually.
On the visual tip, it made sense that our mascots, BoyCatBird, would be front and center. They were created by our good friend, Detroit-artist Michael Segal and have been a visual part of the label since our first release “Hands Up For Detroit” by Matthew Dear and it was a chance to give them the spotlight.
Don’t miss the Osbourne cut, “Wait a Minute,” which features a hand-built vocoder, ripped from the Frampton Comes Alive! playbook.
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