
Having driven the concept of Guerrilla Gardening with his blog for a while now, Richard Reynolds has created a new handbook on ‘gardening without boundaries’. By researching guerrilla gardeners in thirty different countries, he has compiled advice on what to grow, how to cope with adverse environmental conditions, how to seed bomb effectively and how to use propaganda to win support from the local community. The description over at Amazon reads:
From discretely beautifying corners of Montreal to striving for green communal space in Berlin and sustainable food production in San Francisco, from small gestures of fun in Zurich to bold political statements in Brazil, cultivating land beyond your boundary is a battle many different people are fighting. Unearthed along the way are the movement’s notable historic advances by seventeenth century English radicals, a nineteenth century American entrepreneur and artists in 1970s New York.
There are also a series of videos to support the book launch here.
Richard is also a critic of companies that are trying to leverage Guerrilla Gardening for marketing purposes. He left a comment on Treehugger recently attacking the adidas green-ad recently calling it a silly art project that misses the point of Guerrilla Gardening completely:
If Adidas’s campaign really does encourage people to transform neglected patches of land with plants in a way that enhances the environment then their fake documentary, their silly art commissions and their pushy manners will not matter one jot. My concern, and my reason for blabbering on here, is that their big marketing mish-mash makes guerrilla gardening a mish-mash and so confuses those who might otherwise get involved in transforming land for good (whether they wear new trendy eco shoes or traditional rubber wellingtons while they do it).
On Guerrilla Gardening: A Handbook for Gardening Without Boundaries On Amazon
GuerrillaGardening.org
Treehugger

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The Adidas Grün campaign and Richard’s reaction is a really nice example of the contradictions you have to be aware of when picking up trends. Be it in communications, campaigns, new products or whatever.
As for the aesthetics of their billboard ads, and some nice ambient promotions Guerilla Gardening sure is a nice topic, and it serves its purpose for the campaign well. But as long as it just picks up the surface of a movement it remains a bit flat though.
April 28th, 2008 at 9:00 am
Personally I quite like the Adidas campaign. Could be doing much worse if you ask me… i guess its slightly shallow but its a bit of fun non?
Is this a case of not wanting share the sandpit with the other kids (particularly the ones with better haircuts and cuter sneakers)?
April 30th, 2008 at 6:22 am