Comments on: Guerrilla Guardening Update http://www.psfk.com/2008/04/guerrilla-guardening-update.html Ideas & Trends Tue, 24 Nov 2009 11:08:58 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Dan Pinch http://www.psfk.com/2008/04/guerrilla-guardening-update.html/comment-page-1#comment-14106 Dan Pinch Wed, 30 Apr 2008 11:22:34 +0000 http://www.psfk.com/2008/04/guerrilla-guardening-update.html#comment-14106 Personally I quite like the Adidas campaign. Could be doing much worse if you ask me... i guess its slightly shallow but its a bit of fun non? Is this a case of not wanting share the sandpit with the other kids (particularly the ones with better haircuts and cuter sneakers)? Personally I quite like the Adidas campaign. Could be doing much worse if you ask me… i guess its slightly shallow but its a bit of fun non?

Is this a case of not wanting share the sandpit with the other kids (particularly the ones with better haircuts and cuter sneakers)?

]]> By: Matthias Weber http://www.psfk.com/2008/04/guerrilla-guardening-update.html/comment-page-1#comment-14051 Matthias Weber Mon, 28 Apr 2008 14:00:52 +0000 http://www.psfk.com/2008/04/guerrilla-guardening-update.html#comment-14051 The Adidas Grün campaign and Richard's reaction is a really nice example of the contradictions you have to be aware of when picking up trends. Be it in communications, campaigns, new products or whatever. As for the aesthetics of their billboard ads, and some nice ambient promotions Guerilla Gardening sure is a nice topic, and it serves its purpose for the campaign well. But as long as it just picks up the surface of a movement it remains a bit flat though. The Adidas Grün campaign and Richard’s reaction is a really nice example of the contradictions you have to be aware of when picking up trends. Be it in communications, campaigns, new products or whatever.

As for the aesthetics of their billboard ads, and some nice ambient promotions Guerilla Gardening sure is a nice topic, and it serves its purpose for the campaign well. But as long as it just picks up the surface of a movement it remains a bit flat though.

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