Hong Kong’s “Delay No Mall” Caters to Consumers Looking for Instant Gratification

Hong Kong’s “Delay No Mall” Caters to Consumers Looking for Instant Gratification
Sean Leow
  • 3 april 2008

In today’s world of instant gratification, consumers don’t have the time or patience to wait around for what they want. This trend is especially pronounced in Hong Kong, the bustling city that has long attracted bankers, traders and maybe most famously, shoppers.

Next Great Thing points us to Hong Kong’s new “Delay No Mall” which caters to the multi-tasking consumer who wants to get everything done in one location. The mall features tons of the coolest global brands, bars, sleep pods and a tattoo parlor spread over 2 floors.

Benjamin Lau, co-founder of the mall, explains the name:

It means to do the things you want to do right here and now. To play right now, to create right now, be active right now…it means no more delay.

Also, check out Delay No Mall’s “rush hour picnic” ad campaign video, which shows 3 trendy young kids setting up an impromptu picnic in the middle of a crowded intersection during a pause in traffic.

Next Great Thing: Hong Kong’s Delay No Mall


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